Personal Branding Gold - Discover Your Unique Value.

How an American scientist stumbled onto a $17 Billion a year industry deep inside the Amazon rainforest

Everywhere you look in today's supermarkets there are products boasting of a new "miracle" ingredient, acai: from diet drinks, toothpaste, to even health and wellness cakes and cookies! All within the last ten years an entire industry valued at more than $17 billion has grown around this amazing new discovery. But few consumers are aware of its almost accidental origin. Fifteen years ago, Alexander Schauss, Director of Natural and Medicinal Products Research, AIBMR, in Puyallup, Washington, entered the Amazon in search of a so-called high-energy "miracle fruit". Ephedra Out; Acai … Read More

Are your prospects as hard to catchAs seagulls on a wind-swept beach?

Attraction Marketing solves your problem in seconds - and you don’t have to move a muscle! Okay, let’s get serious. Instead of attracting seagulls with bread crumbs, let’s talk about attracting cash-flow with valuable information your prospects hunger for. The principles work much the same way. You don’t have to be an accountant Or a marketing genius to know that ever-expanding cash-flow frees up more of life’s most precious commodity: Time! Time! and more Time! More time for world travel, family and friends, sports and leisure, education, charities, the arts, better health. The … Read More

How Attraction Marketing got me from muddy Fort Dix to Madison Avenue in 30 days. (Part 3)

My interview with Mr. McGraw was almost a disaster.

My 2 previous blogs described how a soldier, 30 days before mustering out of the Army at Ft Dix, NJ, sent a series of 30 "teaser" letters to Harold McGraw, Executive VP of McGraw-Hill. These letters were an attempt to win an interview And, hopefully an advertising job, at McGraw-Hill, a top New York direct mail adverting firm. Our soldier (me) had no prior experience in advertising, no contacts, no references. My only weapon: Attraction Marketing, which I had learned from studying Claude Hopkins, David Ogilvy, Leo Burnett, Raymond Rubincam, George Gribbin, William Bernbach and my other … Read More

How Attraction Marketing got me from muddy Fort Dix to Madison Avenue in 30 days. (Part 2)

Somewhere down there was my lifelong target: Madison Avenue.

As I scurried through Pennsylvania Station in my freshly-starched Army uniform, I realized my boyhood dream had come true: I had finally arrived in New York City! I kept an iron grip on my AWOL bag. After all, it possessed all my earthly possessions – my toothbrush, razor, 4 pairs of underwear, my Honorable Discharge papers – and most important of all – carbon copies of the 30 Attraction Marketing letters I had written to Harold McGraw, the Executive Vice President of McGraw-Hill. I also hoped that I would always be able to maintain a life as free of "stuff" as I had at that moment. … Read More

How Attraction Marketing got me from muddy Fort Dix to Madison Avenue in 30 days.(Part 1)

Long before the Internet, your humble blogger used Attraction Marketing to land his “dream job” on Madison Avenue

With only 30 days to go before I mustered out of the Army at Fort Dix, NJ, I launched my first Attraction Marketing campaign. My mission: Land a top advertising job in New York! Ever since high school I dreamed of going to The Big Apple and working in the adverting business – on “Madison Avenue” as it was then known. And in order to make my lifelong dream a reality, I knew this small town kid was going to have to be really different if he was going to get noticed in the “Big Leagues.” Yeah, I was different, all right. No "old boy network", no recommendations If I was ever going … Read More

“Being busy is a form of laziness – lazy thinking and indiscriminate action.”

Slow down and focus on the 20% of your life that accomplishes 80% of your goals.

Hey? What fool said that? Timothy Ferris, and he's nobody's fool! Ferriss is the author of the life-changing best-seller, The 4-Hour Workweek. Here's his quote in full: “Slow down and remember this: Most things make no difference. Being busy is a form of laziness – lazy thinking and indiscriminate action.” What if time-management was a complete waste of time to begin with? What if only 20% of what you did accounted for 80% of all your real productivity? We’re not talking theory here. This 80/20 rule is something I urge you to scientifically put to the test. Old Habits … Read More