Personal Branding Gold - Discover Your Unique Value.

Unique Value at McDonald’s Ain’t About the Big Macs and Fries!

The unique value of your business is not your goods or services! On the wall of every McDonald’s look for a bronze plaque to a guy named Ray Kroc. Ray was McDonald's founder. And I was fortunate enough to have an amazing conversation about McDonald's Unique Value with Ray just before he retired. Even today I’m still embarrassed at how lame-brained I was in those days. I had the nerve to walk up to the founder of one of the greatest food service companies in history and ask him my version of “What do you do?” It went something like … Read More

Your Millionaire Thumbprint

If your life depended on it, could you pick your own thumbprint out of a lineup of 25 other thumbprints? The FBI could in a heartbeat. Why can't you? Why can’t you identify your own thumbprint? Probably because you never thought it was that important. Even though, like your DNA and several other of your unique characteristics, there’s never been another one like it in the entire universe, and there will never be another one like it again, ever. Like your thumbprint and DNA, you also have a singular, unique talent and message unlike anyone else who has ever lived. … Read More

Your Unique Selling Proposition

Marketing #101: Top marketers know they need a Unique Selling Proposition (USP) to leap over their competition. How "unique" is your Unique Selling Proposition? Better still, how come most marketers are clueless about their Unique Selling Proposition – or if they have one, they don’t know how to use it to catapult their brands above the crowd? . There’s nothing new about the Unique Selling Proposition concept. It instantly defines what makes your brand both special and superior to the competition.. Creating an exciting, compelling … Read More

Personal Branding Wealth

Building Your Personal Brand (just get your name out there) Is a Dumb, Expensive Idea. Couldn’t agree more with Greg Habstritt’s latest blog Why Building Your Brand Is A Dumb Idea. Greg is warning hard-working entrepreneurs (who might want to build Personal Branding wealth) but don't have a lot of marketing experience, why Fortune 500 companies like Apple, McDonald’s, and the auto giants can afford to throw $billions promoting their brands while we coaches, consultants, and solo-preneurs have to be a lot more accountable for each dollar spent promoting our … Read More

Personal Branding Tips

Successful Personal Branding Begins with a mental image Planted deep in the minds of its target audience. What’s yours? You understand that unlike a Fortune 500 company like Coca-Cola, Disney, or Target, your Personal Brand is you! And in order to project a trustworthy and valuable mental image into the minds of your target audience, you have to first conceive it, believe it, and achieve it for yourself. So what’s your mental image? You probably know the old quote: “We become what we think about most.” Or maybe, “Like attracts like.” Or, … Read More

Why are “Perfect” Clients important?

John Balbach, Crystal Curtis, and me at Richard Goutal's Collaboration Live! event

We planned the “perfect” Live Event. Perfect presenters and Perfect attendees. Plus: We got the “perfect” Halloween storm! In the beginning, it all seemed "perfectly" normal. We arrived at the Holiday Inn in Where-the-hell-am-am-I?, CT, from New England, New York, New Jersey, Pennsylvania and even Virginia. It was Halloween weekend and we were out to show our West Coast pals we could also throw a perfect Live Event right here in the colorful Northeast. It was “Perfect” for a lot of reasons. Perfect attendees, because their … Read More